Jade at Meon Crafts came to us looking for a new brand identity that would modernise her craft companies image. She wanted something spoke about her honesty and dedication to hand made crafts, whilst alluding to her location based near the river Meon.
We wanted to create Meon Crafts a logo that would work well on a label. The plan was to also create an icon that would work well on its own or part of other stationery.
Through the concept stage we kept coming back to the River Meon and how we could incorporate that into the logo. We decided on using the meandering river as the stitching and the
In the end, we created something that not only represents the core values of Jades brand, but encapsulates the local, home made products that Meon Crafts is all about.
Since the rebrand Jades brand has gained more attention and visitors to her stall at her local market.
The new labels that Jade had printed with her new logo help give a more professional aesthetic to her already excellent products.