Claire from Waking up to Autism had shared a video of her son Adam on social media and when asked “How can we help you with your Autism?” his response was simple but enlightening, “Smash The Confusion”. From there we collaborated with Claire to bring that message to life. We created characters know as WUTA warriors that were based on Adam and Olivia (Claires children) who both have Autism. This was extremely well received from them and made them feel empowered.
We didn't just stop with creating an identity for this campaign, we created a T-Shirt that could be worn with pride by children and adults whether they have Autism or not.
We also created a booklet that bridges the gap of communication between parent/carer and child. This helps stop the stigma, encourages conversation and empowers understanding.
In order to allow this campaign to reach as many people as possible (given the lockdown restrictions thanks to Covid-19), we had to create a strong web page and social media campaign. So we created a store page on the wakinguptoautism.com website and on social media. The launch has been very successful and we are so excited to see where our inclusion on this campaign takes us in the near future.